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#NorthbankTogether: Summer of inclusivity

– Discover the You Know My Name trail before 8th July – click here.
– Win Prizes: Share your photos with us and you’ll be entered into a competition to win a number of prizes! T&C’s apply
– Work locally? Share your news and activity related to inclusivity within the workplace or elsewhere within the community.
– Download the Northbank summer guide here.


The sun is out and there are rainbows too on one of London’s most famous and historic roads, The Strand, as the Northbank Business Improvement District (BID) launches its summer campaign of events, under the #NorthbankTogether banner.

As the capital celebrates Pride in London, the utterly fabulous drag artiste Jonny Woo joined businesses on the Strand to launch the Northbank BID’s summer-long initiative. Dressed in a stunning new dress and sky-high heels created by A-list designer Julian Smith, Woo took a walk along the Strand under the summer flags, to the delight of hundreds of London visitors and commuters.

His provocative poem, ‘You Know My Name’, has been specially updated for the BID’s summer campaign and forms a poetic trail in a selection of windows along the Strand, and neighbouring Villiers Street, for visitors to follow.

Written about the Strand itself, the poem invites passers-by to stop and think about the streets they are standing on and discover some of the lesser known stories and venues in the area. The poem and the flags sit at the heart of the Northbank’s summer campaign, which encourages people to come together to celebrate the capital’s diversity, creativity and sense of community, and in doing do so, enjoy some of London’s best public spaces.

In busy, urban areas like the Northbank, public spaces are important areas for communities to come together, share experiences, coalesce around identities and movements and feel ‘at home’.

This summer The Northbank sponsored West End Live in Trafalgar Square, with a ‘take over’ of the Pall Mall East viewing area, a particularly welcoming space for families and those with mobility problems.  Also in June, as part of the LFA, walking tours around the Northbank highlighted the iconic architecture of the area and its fascinating history. Following the LFA’s theme of ‘Boundaries’ this year, a panel discussion sought to put forward real solutions to tackle what is probably the capital’s biggest ‘boundary’ – air pollution.

The Northbank BID’s new Chair, Andrew Hicks – Estate Director, Capco Covent Garden, said: 

“This summer our campaign celebrates the area’s diversity and openness, showcasing our rich cultural offer, fascinating hidden gems and ensures we are giving a warm welcome to the thousands of visitors, workers and residents we see every day. All our activities are free, open to all, inspiring and crucially, allow us to share experiences and our enjoyment of being part of this wonderful part of London.” 

“Our campaign also resonates strongly with our reason for being a BID – the concept of togetherness is central to how we are able to deliver transformational enhancements across the area.”

Jonny Woo said:

“London is the world’s most diverse city and all of its residents are entitled to reap the rewards of its world-leading status. Inclusivity is about making others feel safe and welcome and if done collectively we don’t need to worry about our own interests as someone else will be looking after us too.”

I grew up in Medway, so Charing Cross was always my entry into London. I have a romantic and historic affection for this part of London so I’m thrilled to see it not only being given a bit of TLC by the BID but also proudly supporting inclusivity and diversity.”

The flags and the summer campaign were also welcomed by Westminster Council.

Councillor Ian Adams, Member for Hyde Park Ward, Cabinet Member for Public Protection & Licensing, and LGBT+ Lead Member, said:

“Westminster truly is a city for all and it’s wonderful to see diversity and inclusion celebrated by the Northbank BID.  Whether you’re new to the area or a regular visitor or local resident, I hope you find enjoyment and inspiration from this imaginative and eye-catching campaign.”

Jonny Woo’s full poem can be found here: https://thenorthbank.london/you-know-my-name-by-jonny-woo/

Westminster Extra has shown their support for the Northbank Together summer celebrations. Read the article now. 


#NorthbankTogether activity

  • Northbank businesses with our special Pride installation of You Know My Name by Jonny Woo
  • IET London: LGBT STEM celebrations
  • PwC Shine network launch
  • Trafalgar Studio’s dresses up in rainbow for the occasion
  • Throughout July, Covent Garden will be celebrating all forms of love for London’s Pride. The Insta-famous Infinity Tunnel will have a Pride makeover with a rainbow of colours, ahead of retailers across the estate decorating their stores especially for Pride. For the first time ever, SUSHISAMBA will be hosting a flamboyant Pride Bingo Brunch on Sunday 7th July, with a specially themed menu and colourful cocktail creations. With amazing food, live music and a newly opened al-fresco SUSHISAMBA terrace, this will be a Summer event not to miss. Covent Garden will also be supporting the LGBTQ+ community during Pride and will donate £1 to the Albert Kennedy Trust for every social media post using #PrideinCoventGarden.
  • Raindance is trialling gender neutral toilets for Pride Month.
  • Superdrug #LoveWithoutBias in the Strand store
  • Coutts wrap showcasing their work The Connection

1 June - 31 August


1 June
31 August

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