Marketed & Promoted


Marketed & Promoted

The Northbank is rich in culture and has a wealth of activity, beautiful outdoor spaces and iconic landmarks. We aim to raise the profile of The Northbank to secure its reputation as a top London destination to work, study and visit.

The BID has developed a communications strategy to establish an area-wide presence in the media and to raise the profile of the opportunities in London’s most central location which neighbours equally high footfall areas.

The Ambassador programme provides a friendly, knowledgeable street concierge service for visitors, and has proven to be a popular welcome to work for the regulars too.

We also run a calendar of events to compliment activity in the area and provide business support, from getting involved in London-wide activity to hosting networking events and a Summer Festival in Victoria Embankment Gardens.

If you’d like events or your business to be listed on the website please email


Key Areas