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Marketed & Promoted

Marketed & Promoted

Marketed & Promoted

The Northbank is rich in culture, has a wealth of diverse events and activities, has beautiful outdoor spaces and iconic landmarks. We aim to raise the profile of the Northbank to secure its reputation as a top London destination to work, study and visit.

Working closely with The West End Partnership, The BID has developed a communications strategy to establish an area-wide presence in the media and to raise the profile of London’s most central location which neighbours equally high footfall areas.

The Ambassador programme provides a friendly, knowledgeable street concierge service for visitors, and has proven to be a popular welcome to work for the regulars too.

We also run a calendar of events to compliment activity in the area and provide business support, from getting involved in London-wide activity to hosting networking events and knowledge-sharing briefings.

THIS WEEKS FOOTFALL (*affected by scaffolding in Arundel St/Strand): +4.1% | 1,301,648 people

Current projects:

  • Working with London Festival of Architecture, Lumiere London and Open House to increase opportunities for Northbank businesses and create a local story
  • Exploring further opportunities to reach overseas audiences to visit the Northbank as a top tourist destination
  • Weyfinding in the Northbank
  • Promote public realm projects: Aldwych and Villiers Street becoming prominent destinations
  • Arts & Culture in the Northbank on the rise
  • Working with West End Partnership to promote the new activities in the West End


Opportunities to work with the Northbank:

  • Get your events or your business listed on the website, newsletter and on social media
  • Promote your business to the local community through providing an offer on the Northbank Privilege Card
  • Get your story in the Northbank Magazine
  • Co-host an event


Key Areas