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Businesses asked to pledge their support for pollution-busting campaign

 

February 8, 2019

Westminster suffers from the worst air pollution in the country with almost 10 million drivers in London contributing more than half of the deadliest emissions.  Research suggests that thousands of Londoners die prematurely because of poor air quality.

To help cut pollution, Westminster City Council’s #DontBeIdle campaign encourages road users to switch off their car engines when parked at the side of the road.  Over 10,000 people have already signed up to the pledge.

Business users of Westminster’s road network can support the campaign by displaying #DontBeIdle stickers in their vehicles, training their drivers not to engine idle unnecessarily and funding an air quality marshal to engage directly with drivers.

Find out how your business can get involved at westminster.gov.uk/dont-be-idle-business

Delivery giant Deliveroo is the latest business to sign up to #DontBeIdle.  Leader of Westminster City Council, Cllr Nickie Aiken, with Deliveroo riders