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“Could The Strand become London’s new creative heartland?”

Marketed and Promoted  

November 14, 2016

There has been a lot of talk about how the Northbank’s influence on London’s creative sector is accelerating significantly. To name a few: Somerset House’s recent (as of Oct 2016) launch of the artists work space, with the focus of London’s Mayor, and an array of new movements (given below), not to mention the existing institutions powering London’s creative sector: The Courtauld, King’s College London and LSE, the RSA and IET, the National Gallery and High Commissions, among others. The Northbank, is certainly one to watch!


The Store founder, Alex Eagle, is turning 180 The Strand into a space for exhibitions, events and, soon, the offices of Dazed Media and the British Fashion Council.

Justine Simons, Deputy Mayor of Culture, says: ‘London Fashion Week and London Fashion Week Men’s have been blazing a trail on the world stage, and the brand new London Fashion Week Festival will up the game even more – cementing The Store Studios as the coolest new creative quarter in London and offering a fantastic opportunity for the public.’ … This evolving culture hub will soon hold a mix of creative companies, including Dazed Media, The Vinyl Factory, FACT magazine and The Spaces, all of whom will share the broadcasting studios.



WeWork has signed a 62,000 sq ft letting at Aldwych House, in London’s Midtown.

…And, NeueHouse opens in the Adelphi:

“We are eager to become a steward to this rich heritage of creativity and diversity of industries, and to entrench in the city’s inspiring cultural landscape,” says NeueHouse co-founder Joshua Abram. “NeueHouse members are leaders in the arts and the creative economy. It’s impossible to serve this group of supremely talented people without providing a home for them in London where many of them live – and through which all of them associate and transit.”