March 7, 2017
We’re supporting a national marketing campaign launched on 6th March urging the public to act on their instincts to help tackle the terrorist threat.
Called ‘Make Nothing Happen’ the campaign focuses on the critical role the public can play in defeating terrorism and urges the public to report suspicious activity to help police bring dangerous offenders to justice and prevent terror attacks in the UK and overseas.
‘Make Nothing Happen’ will run for six weeks and run across radio and digital channels supported by national and regional media activity, podcasts, short films, posters and leaflets that can be used to support your local communication and engagement.
The campaign will be the first under the new brand called ACT: Action Counters Terrorism, which brings all counter terrorism campaigns under one coherent banner.
Encouraging intel and building relationships
The public already contribute intelligence to around a third of the most serious terrorism investigations. This new campaign reassures communities that they shouldn’t be concerned about wasting police time or getting someone into trouble. Nor should they wait for someone else to make that call or click.
The message is clear: “Don’t worry, don’t delay, just ACT” by:
“Uniquely, every officer in the UK has received CT-related training, making every UK officer a CT officer,” said Commander Simon Bray, lead for Security and Specialist Operations in the Met. “Communities can therefore be confident that, together with our partners, we’re continually working hard to safeguard the public.
“Here in London we have excellent relations with our communities. These are the people we depend on for information to help us keep Londoners safe. ACT encourages the public to work hand-in-hand with the police, acting as our eyes and ears and reporting anything that concerns them.”
Spread the word
“It’s really important that our officers and staff are behind the campaign and able to engage their local communities in the key messages and encourage them to report anything suspicious. It’s also a great opportunity to speak to people about what to look for and how they can do their part in tackling terrorism. There are a variety of ACT publicity materials on the Police National Counter Terrorism website that can help with this,” added Simon.
There’ll also be a range of communications delivered through Twitter by following @TerrorismPolice including:
The Met will be supporting this with various social media activity throughout the campaign to its followers.
“Since 2014, the threat of terrorism has been severe, which means that an attack is highly likely,” said Specialist Operations Assistant Commissioner Mark Rowley in his role as National Counter Terrorism Lead. “When attacks have occurred in the past, people have said that they suspected something was wrong but were worried about wasting police time by coming forward. That couldn’t be more untrue – with some of our highest priority investigations benefitting from information received from the public. We have always said that ‘communities defeat terrorism’. That is why the ACT campaign urges the public to do just that.”
Campaign materials from the restricted Police National Counter Terrorism website.
Campaign information on public facing Gov.uk/ACT.