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What is a BID?

What is a BID

In October 2013 the business community around Trafalgar Square, Strand and Aldwych voted to create The Northbank Business Improvement District (BID). With a shrinking public sector threatening the breadth and longevity of some council services, BIDs are able to carry out additional services bespoke to the needs of the local community. Daily improvements and a longer-term strategy have been put in place to ensure the area remains vibrant whilst making way for even more success as a destination for business and leisure activities.To date, The Northbank BID has worked with partners – Westminster City Council, TfL, the Met Police, landowners and occupiers – to deliver a range of projects to improve area-wide vibrancy, safety and sustainability. An investment of £8.4m has enabled daily activity to focus on:

  1. reducing antisocial behaviour
  2. support & advice for rough sleepers
  3. enhanced street cleaning
  4. environmental maintenance reporting
  5. visitor welcomes
  6. providing a voice for local businesses when interacting with Westminster, Police and TfL.

Longer term delivery involves, but is not limited to, destination marketing initiatives such as:

  1. The Northbank Magazine
  2. The Northbank Privilege Card
  3. public realm improvements to Aldwych
  4. coordination with the West End Partnership to boost the area’s sustainability and global reputation.

Recent success has seen the BID’s Aldwych Vision taken on by Westminster as a priority cultural project along with the commitment to install a green wall at Embankment Underground Station. Both of these projects signify: the ambition of the area, commitment to prosperity and potential for a truly desirable destination.

On 30th July 2013 The Northbank BID was successful with a 46% turn-out 80% voted in favour, 92% in aggregate rateable value (RV).

In February 2018 your business will have a chance to vote for another five years of The Northbank BID delivering daily improvements to the area.  A business plan will be written and launched later this year. 


The Strand

The Strand

Marketed and Promoted Marketed and Promoted
68.3% Would like to have greater contact with their neighbours in The Northbank
73.2% Would be interested in networking events
92.5% Would like to be kept informed about plans and proposals for the area


Trafalgar Square

With a number of new developments completed, planned or underway, The Northbank is once again becoming the central location for London.

With an attractive offer to encourage small new businesses to locate to the area, offering low competitive rates for business start-ups, through to very large high profile organisations. The Northbank is an excellent blend of old and new.

The area’s connectivity is what makes it an attractive location for business, with excellent transport links – with close proximity to four underground stations, an array of bus routes day and night, a mainline train station – Charing Cross and access to 6 tube lines, you can reach The Northbank from all parts of Greater London. This is set to be further enhanced with the proposed Garden Bridge from which is set to connect The Northbank to The Southbank and completely change how people move round central London.

Key Areas

Safe and Secure

Safe &

To establish its growing reputation as a safe and secure place to work and explore The Northbank Partnership has built a strong relationship with its dedicated Safer Neighbourhood Business Police Team.

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Public Realm and Environment

Public Realm
& Environment

Public realm is a key area of activity for The Northbank. We are improving the green infrastructure, planning more trees, parks, gardens, living roofs, rain gardens and pocket parks.

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Marketed and Promoted

& Promoted

The Northbank has wealth of activity, beautiful outdoor spaces, iconic landmarks and a rich cultural life. We have an integrated marketing and communications plan to raise the profile of area.

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Corporate Social Responsibility

Corporate Social

The Northbank BID's CSR strategy encourages businesses to make a positive impact on the environment, consumers, employees, communities, stakeholders and other members of the public sphere.

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